Remember when Cold Stone Creamery was everywhere? Maybe you don't because you don't care about ice cream. Or you are lactose intolerant. Or you hate things that are delicious. I care because I love ice cream and this is my blog so I will freely talk about ice cream (if either ice cream or my I-don't-give-a-fuckness offend you, then please stop reading now). They have all but disappeared and I blame it on one terrible new trend: frozen yogurt (if you dare say fro-yo with sincerity, I will put you in a room of hungry toddlers who will cry until you give them a snack).
Whenever anything would go wrong as teenagers, me and my closest group of friends - who admittedly were pretty much all related - would comfort each other by putting a firm hand on the shoulder and saying "Well, there's always ice cream."
Believe it or not, that meant everything. Maybe because we didn't quite know how to talk about our hormonally Xtreme feelings - maybe because most of my friends were guys who had a masculine way of expressing themselves - or maybe it was out of respect for each other's privacy. Whatever the reason, that sentence meant so much. It continues to mean so much. To this day if my cousins tell me bad news, I will reassure them that there is always ice cream, When I went through a terrible heartbreak, my brother not only confirmed that there is ice cream, but he also suggested I try the new Oh Fudge shake at Coldstone.
Call me old-fashioned, but "there's always fro-yo" does not have the same creamy reassurance to it. It doesn't sound sweet or comforting or even sexy. It sounds goofy. It even tastes a little goofy. There's not always frozen yogurt. There is, however, always ice cream and I will always find it.
Call me old-fashioned, but "there's always fro-yo" does not have the same creamy reassurance to it. It doesn't sound sweet or comforting or even sexy. It sounds goofy. It even tastes a little goofy. There's not always frozen yogurt. There is, however, always ice cream and I will always find it.
A franchise like Coldstone still makes money off its locations regardless of the amount of business, leaving the location owner to account for deficits. As long as fees are paid, it's no difference to them whether the guy running the place actually knows that running a business isn't peaches. Also, I bet the electric cost of keeping a giant slab of marble colder than the actual ice cream is no small sum.
ReplyDeleteSo, what are your thoughts on ice cream's sexy Italian first cousin Gelato? There's a sweet organic gelato place here that I might get to work for. I hope there's always gelato.
Haha! Sexy Italian cousin is a great name for Gelato. I LOVE gelato. You know this! Remember when we had gelato in L Square? It's a privelege to eat gelato.
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